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This morning, I got a good lesson on how a business could have avoided a marketing disaster that was partly due to bad timing on marketing’s part, partly caused by a technical problem, and primarily caused by a poor customer service culture. … Continue reading
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I’ve been setting aside birthday cards for several weeks in anticipation of my milestone birthday tomorrow. And this morning, over breakfast, I decided to open them. One of them was from an address I thought looked familiar, but couldn’t quite … Continue reading
Well, the time has come. On Monday, June 3, I am officially a senior citizen. Although there are still a few hours before I turn 60, I’ve been considered a digital dinosaur for a couple of decades now. Every few months … Continue reading
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I’ve been busy lately writing for other blogs published by clients, and I’ve been neglecting this one. But it occurs to me that some of the stuff I’ve been writing elsewhere might be of interest to those who read this … Continue reading
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Sandy Berger, a correspondent for the syndicated Computer America radio program, reviewed a new version of the KUBE MP3 players after this year’s CES show. Today, she posted this on her Facebook page. “BTW, the new KUBE that I just … Continue reading
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I post to three Twitter accounts. One has 30,182 followers, one has 476 followers, and the other has 892 followers. On Facebook, I have 209 friends on my personal page, and 5,276 fans on my business page, and I’ve uploaded … Continue reading
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It’s always been true: the headline is the most important element of a press release, blog post, article, or downloadable collateral piece (white paper, PDF, brochure). Like the subject line of an email, it’s what determines whether someone clicks to … Continue reading
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I had lunch today with Ryan Beckland, Co-founder of Motivation Science, one of the amazing start-up companies from the 2012 class at Tech Wildcatters, the award-winning technology innovation incubator in my hometown of Dallas, Texas. He wanted me to meet … Continue reading
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I’m pleased that I was asked to contribute to a new white paper, published today by MyPRGenie, a social media and PR platform that distributes news releases and helps marketers maximize the audience for company news through multiple communications channels. … Continue reading
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Content marketing works. That simple premise is why more and more marketers are making content marketing a core part of their lead generation strategies. One of the reasons that they work is that providing high-quality content helps build trust and … Continue reading
Marketing Where Technology Intersects Life 