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A friend of mine, Miranda Tan, is launching what she calls the world’s first marketing product that maximizes reach by intelligently analyzing & understanding which journalists and influencers best fit your campaign. The product, Robin8, is a smart content platform … Continue reading
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One of the most common fallacies surrounding the Internet and social media is that “anything goes” in the online world. People — especially kids and teenagers — tend to think that the rules of civil society don’t apply online. Because … Continue reading
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A few weeks ago, a British 7-year-old nearly drained his parent’s bank account by memorizing his dad’s iPad and Apple ID passwords, and then buying over £4000 (about $5,900) in Dino Bucks used for upgrades in the iTunes game Jurassic … Continue reading
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I’ve used a social media management tool called Buffer for about four years now, ever since it was in beta. And, while I love it for its ease of use and power – not to mention its affordable price (free … Continue reading
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Marketers send more than 122 billion commercial emails every hour. So to those who say that email marketing doesn’t work, I say, “Marketers wouldn’t spend money on a tool that doesn’t work.” Well, the good ones wouldn’t! The truth is … Continue reading
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How would you feel if a short story you had sold to a magazine was photocopied and handed out by a college teacher — or posted on the university’s website for free download? What if the magazine was defunct, and … Continue reading
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On Tuesday, July 21, Google announced something called Your Timeline a Google Maps tool that promises to enable users to “rediscover” the places they’ve been on any given day, the route taken to get there, and the photos taken along … Continue reading
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Once again, the tabloids are having a field day with stories about nude photos of celebrities stolen by hackers and spread across the Internet. Despite what some B-list celebrities are saying, it isn’t blaming the victim to remind young women … Continue reading
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KHOU television reports that police arrested a Houston man on child pornography charges after Google spotted a sexually explicit picture of a young girl in his email, and turned him in to a not-for-profit organization which passed his identify along to … Continue reading
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Is there a budget-conscious blogger, PR person or marketer who hasn’t been tempted to right-click on an image found by a search image and “save as” before using it? Probably not. Luckily, most of us know better than to steal … Continue reading
Marketing Where Technology Intersects Life 