Author Archives: debmcalister

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About debmcalister

I'm a Dallas-based marketing consultant and writer, who specializes in helping start-up technology companies grow. I write (books, articles, and blogs) about marketing, technology, and social media. This blog is about all of those -- and the funny ways in which they interesect with everyday life. It's also the place where I publish general articles on topics that interest me -- including commentary about the acting and film communities, since I have both a son and grandson who are performers.

Hashtag Basics: How They Work – Why They Fail

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Nearly every marketer uses Twitter – and the vast majority of us also use hashtags – the letters that follow the pound or number sign (#) in a tweet. But here are five things you might not know about hashtags … Continue reading

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Words to Avoid in Social Media

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We all know about using keywords to help Google find our websites and blogs, right?  Well, it seems that the agency charged with protecting us from terrorists uses keywords, too.  They use them to help them identify potential terrorist threats. … Continue reading

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New York Judge to Copyright Trolls: Get Real!

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A judge last week told a copyright troll to “get real” and stop abusing the court system.  The ruling came in United States District Court for the Eastern District of New York involving four lawsuits, all of them related to … Continue reading

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British Storyteller Enchants Children via Mobile App

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I first heard about Heckerty some 15 years ago, on a rainy Saturday in Vancouver, BC.  I was staying at the Hotel Vancouver, with Jan Ziff and Alan Davidson, and Jan was telling stories about her mom Ann Rachlin. Back … Continue reading

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Baby Steps to Take Now to Protect Your Online Reputation

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It seems like one thing that comes into sharp focus every time there’s a political campaign is just how fast a crisis fueled by Twitter, blog posts, Facebook, YouTube and other social media can strike. That’s true whether you’re a … Continue reading

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What Do You Mean I Don’t Have the Right to be Forgotten?

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Forbes blogger David Coursey is one of my oldest and dearest friends.  But there are times when I wish he wasn’t 2,000 miles away so I could rap his knuckles over something he wrote.  This week, it was his post … Continue reading

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Do You See What I See? On Google, Probably Not

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If you and I use Google to search for the same keyword, do you see what I see?  Probably not.  I’m in Dallas, Texas, so the first thing that Google does is to look at my IP address, which tells … Continue reading

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5 Rules for Content Marketing

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Me, on the camera platform atop Bag End, Hobbiton movie set in Matamata New Zealand. I wrote an article recently for The Distributed Marketing Blog on content and influence marketing lessons from Hobbiton and Hogwarts.  (Some lessons I learned from master marketers JK Rowling and Peter … Continue reading

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Hey, Rick Santorum, Go Google Yourself!

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Once upon a time, in the days before social media became ubiquitous (1998-2008), entering your own name into a Google search window was a guilty pleasure called “vanity surfing” or “ego searching”. Everyone did it, but no one talked about … Continue reading

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Top Posts from 2011

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I started this blog in March, 2011, with good intentions of focusing on that funny place where technology and marketing intersects life. For the most part, I’ve stuck to writing about marketing, legal, and technology subjects and how they affect … Continue reading

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