About debmcalister
I'm a Dallas-based marketing consultant and writer, who specializes in helping start-up technology companies grow. I write (books, articles, and blogs) about marketing, technology, and social media. This blog is about all of those -- and the funny ways in which they interesect with everyday life. It's also the place where I publish general articles on topics that interest me -- including commentary about the acting and film communities, since I have both a son and grandson who are performers.
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I was reading posts in a LinkedIn Group the other day, and came across a question about whether or not it was worthwhile to register a copyright on a blog. Copyright can seem like a jigsaw puzzle with some of … Continue reading →
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In 1999, at the age of 24, Tony Hsieh (pronounced Shay) sold a company he co-founded (Link Exchange), to Microsoft for $265 million. He then joined Zappos.com as an advisor and investor, and eventually became CEO, where he helped Zappos.com … Continue reading →
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On Wednesday, I saw this headline in a financial trade publication called Finextra: Actiance: All your LinkedIn profiles belong to us The accompanying story talked about compliance and social media software vendor Actiance, which had announced some new features for financial … Continue reading →
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Tagged Compliance, David Coursey, employee monitoring, employee rights, FINRA, First Amendment, free speech, LinkedIn, social media, social media compliance, social media policy
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If you’re writing your first social media policy, start by clicking here to review more than 175 sample social media policies. When I look at the who’s who list of companies and their policies, the first thing that comes to my … Continue reading →
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Today is Memorial Day in the U.S., a time to remember those who died so that bloggers, social media users, and ordinary people could “have their say” online or anywhere else. For me, it’s also a time to remember those … Continue reading →
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HARO (Help a Reporter Out) founder Peter Shankman knows a thing or two about online, email and social media marketing. After all, the former Chicago reporter built an online service that links reporters, freelance writers, bloggers and sources. More than … Continue reading →
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Ever wonder if social media marketing is a risky business – or a manageable risk? I have. But there are many ways to manage risk so that it doesn’t kill your ability to have your say in the evolving social … Continue reading →
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Tagged Compliance, contingent liability in social media, copyright infringement, Deb McAlister, DMCA, errors and omissions, FERPA, free speech, HIPAA, libel, marketing, Marketing and Compliance in a Regulated Environment, marketing compliance, marketing management, Mike Wise, personal liability, social media, social media for financial services, social media for healthcare, social media for insurance, social media liability, sued for online review, tortious interference
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