Category Archives: Management & Entrepreneurship

Growing Money: Finance Lessons for Marketers

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I am an investor in a small business that I believe in strongly. If I didn’t believe in it, I wouldn’t have invested — and I wouldn’t spend far more time than I ever thought necessary working with them to … Continue reading

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Too Old for Digital Marketing and Social Media?


Well, the time has come. On Monday, June 3, I am officially a senior citizen.  Although there are still a few hours before I turn 60, I’ve been considered a digital dinosaur for a couple of decades now. Every few months … Continue reading

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Recovering from Social Media Typos and IRS Headaches

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I’ve been busy lately writing for other blogs published by clients, and I’ve been neglecting this one.  But it occurs to me that some of the stuff I’ve been writing elsewhere might be of interest to those who read this … Continue reading

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Can a Company Require Customers to “Like” It on Facebook to Qualify for a Product Warranty?

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Sandy Berger, a correspondent for the syndicated Computer America radio program, reviewed a new version of the KUBE MP3 players after this year’s CES show. Today, she posted this on her Facebook page.  “BTW, the new KUBE that I just … Continue reading

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5 Legal Traps Start-Up Founders Should Avoid

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I’ve been fortunate enough to work with some of the best start-up companies in the history of technology. Each one is different, but successful company founders have several traits in common, including a boundless optimism that allows them to take … Continue reading

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Don’t Call It a Cell Phone: Just Call It a Trackable Tether

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Last week, I was walking across our family room carrying the iPad I got as a gift last summer. Suchi and Raglan, our Tibetan Terrier puppies, came barreling down the hall playing tug of war with a stuffed elephant, collided with … Continue reading

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Tell Amazon.com to Stop eBook Scammers!

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There are several scam artists on Amazon.com who are stealing whole books, changing a title and a name or two inside, and reselling the works as their own. C.J. Cherryh, Robert Heinlein, Arthur C. Clarke, and many others are victims.  … Continue reading

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Social Marketing or Marketing on Social Networks?

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Does your company practice social media marketing, or do you use social networks for marketing? There is a difference. The first – social media marketing – requires a strategy specific to social channels, and content tailored to those platforms. The … Continue reading

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Words to Avoid in Social Media

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We all know about using keywords to help Google find our websites and blogs, right?  Well, it seems that the agency charged with protecting us from terrorists uses keywords, too.  They use them to help them identify potential terrorist threats. … Continue reading

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Online Review Lawsuits: Sometimes the Truth Isn’t Enough

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Today, I ran a Google search for the phrase “sued for online review.” The search engine returned 9.4 million results in 17 seconds. I’ve been running that search regularly for the last couple of years, and the numbers keep growing. … Continue reading

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