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Ever wonder if social media marketing is a risky business – or a manageable risk? I have. But there are many ways to manage risk so that it doesn’t kill your ability to have your say in the evolving social … Continue reading
Yesterday, I was a panelist at a webinar on marketing and compliance. Edgar Rodriguez and Mike Wise were the other panelists, and the session was great. The complete presentation is available for download by clicking here. The audience seemed to really like … Continue reading
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Three U.S. Senators and two bills in the U.S. Senate appear poised to change the basic rules for anyone involved in using Internet, email, or social media services. Senator Jay Rockefeller’s Do Not Track Act of 2011 and the Commercial … Continue reading
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The Controlling the Assault of Non-Solicited Pornography and Marketing Act (“CAN-SPAM law” 15 U.S.C. § 7701) passed in 2003 requires that businesses using email to market products or services have to meet certain basic requirements including: Providing accurate sender information … Continue reading
If you’ve been in marketing for 20 years or more (as I have), you’ve seen our profession undergo more changes that I thought possible when I got my MBA. The biggest change has been the proliferation of communications channels. Twenty … Continue reading
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We’ve all seen them: those little boxes on websites that tell us we can get our questions answered by chatting with someone now. Only about 18% of web users have actually used the chat function, according to Forrester Research. In the August, … Continue reading
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Every year, the analysts and pundits make predictions about consumer buying patterns, technology, and a host of other factors that will affect the way we market and sell products and services. Every time I read one of them, I hear Bob … Continue reading
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I had a “wow” shopping experience the other day at Central Market, picking up ingredients for a salad. Since I have a serious tomato allergy, I’m not one of those people who picks up and tests each tomato before it … Continue reading
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When I finished business school, the graduates who got snapped up for corporate jobs first were those in finance, and those in IT. Us lowly marketing types were a distant third in the MBA recruiter’s minds. For years, as I … Continue reading
Today, I took our 9-year-old shopping. He’s outgrown every school uniform shirt he owns, and taken the knee or the hem out of every pair of pants. He can wear khaki shorts to school, but he has to wear plain … Continue reading
Marketing Where Technology Intersects Life 