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Remember when there was a clear difference between “official” corporate communications and casual conversation between employees and vendors or customers? Before long, that dividing line may be nothing more than a memory. More and more often, courts are ruling that … Continue reading
As reported previously, things haven’t been going all that well lately for Righthaven, the notorious copyright troll that has been going after not-for-profit organizations, mom-and-pop bloggers, and individuals who shared content from its newspaper clients — while completely ignoring for-profit … Continue reading
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There’s no doubt that the idea of a parent threatening a social media savvy teen with an embarrassing YouTube video is funny. But did you know that you could be liable for posting embarrassing photos of your friends or family members … Continue reading
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This blog often carries stories about copyright infringement, file-sharing, and other intellectual property issues that come up often for bloggers, social media users, and webmasters. Plagiarism, on the other hand, is a topic that hasn’t been explicitly addressed here before … Continue reading
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One challenge that every marketer faces is crafting a message that gets customers to stop what they’re doing and pay attention to the message long enough to see whether or not there’s a real match between their needs and what … Continue reading
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In July, I wrote about the case of a 70-year-old woman who was fighting back against one of the thousands of lawsuits filed against John and Jane Doe defendants who allegedly downloaded copyrighted material from BitTorrent. While many people cave … Continue reading
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I’m lucky enough to have my very own knight-in-shining armor — something not every high-tech marketer can say, I feel certain. My champion is my son, Geoffrey McAlister, and he really is a knight-errant for hire (for movies, live shows, commercials, and … Continue reading
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On April 15, 2010, IDC analysts Frank Gens and Amy Konary presented an executive briefing called The Maturing Cloud: What the Grateful Dead Can Teach Us About Cloud Economics. In addition to IDC’s usual carefully researched data, the webinar included … Continue reading
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I was talking to a young marketing maven the other day. She’s a very smart young woman, with a wide-ranging set of skills, and she does great work for the advertising & PR firm where she is a rising star. … Continue reading
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Is there anyone reading this who hasn’t used Yelp? For most of us, it’s an easy to use site that gives us some idea of how other people feel about a local restaurant, insurance agent, or small business we’re considering … Continue reading
Marketing Where Technology Intersects Life 