Category Archives: Uncategorized

Happy Labor Day!

Posted on September 4, 2011 by debmcalister

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No new blog post day — I’m having a quiet weekend holiday with my family.  Hope you are, too!  Have a safe holiday weekend.  

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PR “news tip” services you can’t live without

Posted on September 2, 2011 by debmcalister

We all know that marketers are being asked to do more with less — but if we’re squeezed for time and staff, consider the plight of the average editor, producer, or content manager. While marketing departments were trimmed during the last few years, … Continue reading →

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Get organized to avoid creative suicide

Posted on August 31, 2011 by debmcalister

Recently, two of the smartest and most talented people I know called me in a panic.  Both of them are in financial trouble, and both are worried that they’re failures who have hit what should have been the mid-point of … Continue reading →

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Digital copyright gets more complicated

Posted on August 29, 2011 by debmcalister

Awhile back, I published a post on copyrights for bloggers.  It’s time to take another look at the subject in the wake of a ruling from U.S. Circuit Judge John M. Walker Jr. of the Second Circuit Court of Appeals.  … Continue reading →

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Will Email Survive Social Media? Yep (For Now)

Posted on August 26, 2011 by debmcalister

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For nearly 3 decades, I’ve had an email marketing campaign of some kind running every business day.  Yes, there was email 30 years ago.  In fact, email is 40 years old.  And for most of that time, there have been … Continue reading →

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Customer Service Meets Social Media: Now What?

Posted on August 24, 2011 by debmcalister

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For the last couple of weeks, I’ve been working on a presentation for the LIMRA Social Media Conference for Financial Services.   Some of the concepts in that presentation are old hat to me — for instance, the fact that consumers who … Continue reading →

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Google + Motorola = What exactly?

Posted on August 22, 2011 by debmcalister

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Last year, I was surprised to get a proxy notice when Motorola spun off Motorola Mobility from Motorola Solutions.  That’s because when it spun off Motorola Mobility, Motorola effectively put a number of key patents into the new company.   As a … Continue reading →

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Want to make money? Give content away for free

Posted on August 19, 2011 by debmcalister

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At a local networking event a few weeks ago, I overheard a somewhat heated discussion on the subject of using free content to build a business that makes part or all of its income from consulting or professional services.  One … Continue reading →

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Copyright Wars Escalate: News from the Front Lines

Posted on August 15, 2011 by debmcalister

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One of my new favorite websites, Myce.com is full of news about the ongoing battle over how copyright law can or should be enforced online.  Myce is an “online community” started in the EU which allows anyone to share news, links, reviews, … Continue reading →

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Four Things Marketing Automation Tools Can Do

Posted on August 12, 2011 by debmcalister

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I’m the marketing director at Distribion, Inc., a leading provider of marketing automation solutions for large, complex marketing organizations that use multi-channel marketing to reach their audience — nearly always with help from a distributed sales force of internal and external local … Continue reading →

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