Tag Archives: social media

Senate Poised to Change the Rules of the Road for Marketers

Posted on May 20, 2011 by debmcalister

This gallery contains 6 photos.

Three U.S. Senators and two bills in the U.S. Senate appear poised to change the basic rules for anyone involved in using Internet, email, or social media services. Senator Jay Rockefeller’s Do Not Track Act of 2011 and the Commercial … Continue reading →

More Galleries | Tagged Commercial Privacy Bill of Rights, Compliance, Direct Marketing Association, distributed marketing, DMA, Do Not Track Act of 2011, IAB, Interactive Advertising Bureau, Jay Rockefeller, John D. Rockefeller, John Kerry, John McCain, marketing, marketing automation management, marketing compliance, marketing management, online privacy, online tracking, social media | Leave a comment

How to complain the 2011 way

Posted on May 13, 2011 by debmcalister

This gallery contains 1 photo.

It’s Friday the 13th, so I thought a little humor might be in order — hope everyone has a great day! Join me for a free webinar on May 19: Marketing & Compliance in a Regulated Environment. Answer … Continue reading →

More Galleries | Tagged customer service, Deb McAlister, Facebook, Facebook cartoon, online complaints, social media, social media cartoon | Leave a comment

Does CAN SPAM Apply to Social Media?

Posted on May 11, 2011 by debmcalister

This gallery contains 3 photos.

The Controlling the Assault of Non-Solicited Pornography and Marketing Act (“CAN-SPAM law” 15 U.S.C. § 7701) passed in 2003 requires that businesses using email to market products or services have to meet certain basic requirements including: Providing accurate sender information … Continue reading →

More Galleries | Tagged CAN-SPAM, commercial speech, Deb McAlister, email marketing, Facebook, marketing, social media | 1 Comment

Free Webinar May 19 – Digital and Social Media Compliance: Rules of the Road

Posted on May 5, 2011 by debmcalister

This gallery contains 1 photo.

I’m thrilled to be presenting on May 19 with social media guru Mike Wise at a webinar titled: Marketing & Compliance in a Regulated Environment: “Rules of the Road” for Digital & Social Media. Anyone who works in insurance or financial … Continue reading →

More Galleries | Tagged Compliance, Deb McAlister, Facebook, FERPA, financial services, FINRA, FINRA social media guidelines, HIPAA, insurance marketing, libel, LinkedIn, Mike Wise, PIMA, slander, Slimed Online, social media, social media marketing, Twitter | Leave a comment

Having Your Say Without Losing Your Shirt

Posted on April 27, 2011 by debmcalister

This gallery contains 2 photos.

Litigation over what happens in social media and blogs is growing at alarming rates. It’s scary enough to hear that you’re being sued, but the scariest term a lawyer can use in my presence is the phrase “personally liable.” That … Continue reading →

More Galleries | Tagged blogging law, copyright infringement, Deb McAlister, defamation, FERPA, First Amendment, HIPAA, libel, online reviews, personally liable, product disparagement, social media, sued for online review, tortious interference, trade secrets | 11 Comments

Managing the Proliferation of Marketing Channels

Posted on April 20, 2011 by debmcalister

If you’ve been in marketing for 20 years or more (as I have), you’ve seen our profession undergo more changes that I thought possible when I got my MBA. The biggest change has been the proliferation of communications channels. Twenty … Continue reading →

More Galleries | Tagged Deb McAlister, distributed marketing, marketing, marketing management, PR, PR best practices, SEO, social media | Leave a comment

Tag Archives: social media

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