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Thierry Breton, CEO of Atos and a former French finance minister, has announced a ban on staff email for 2012, arguing that only 10 per cent of the 200 electronic messages his employees receive per day on average turn out … Continue reading
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Twice this week, I’ve found myself talking to people who discovered that their online reputation had taken a sudden hit, and it reminded me once again that periodic online reputation checks are just as important for brands, companies, and individuals as … Continue reading
Although a new version of the tough new anti-piracy bill just modified in Congress address some of what the bill’s sponsor calls “legitimate concerns” about the legislation, at its heart it’s still got the same big problems. The bill is scheduled for … Continue reading
It’s Hollywood against Silicon Valley when it comes to lobbing around the new anti-piracy legislation pending in Washington DC. And both sides are taking a stance that can hurt average consumers like you and me, I think. The new laws would give … Continue reading
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First off, let me say that what I am posting here is largely a blatant rip-off from my friend and former business partner Te Smith, and her company Mark Monitor. Mark Monitor is the global leader in helping big brands track … Continue reading
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Earlier today, I joined MyPRGenie for a session on the tips and techniques that marketers can use to help content “go viral” – even without a video. It was a huge success, attended by a wide range of PR folks, marketers … Continue reading
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According to Forbes.com the ongoing battle over who owns social media contacts — the employer or the employee — heated up today with another employer suing a former employee over ownership of a social media account and its contacts. This time the … Continue reading
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Looking for great photos for your blog or social media site — without spending much cash? Good news from Silicon Valley this week: Wired.com staff-produced are now available in high-resolution format under a Creative Commons license on a newly launched … Continue reading
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Smokin’ Joe Frazier lost the fight against cancer yesterday, at the age of 67. I’m saddened by his death. You see, I was lucky enough to get to know Joe Frazier years ago, and I can attest that he was … Continue reading
Every marketer knows that “viral” is the holy grail for any marketing campaign. We all want to experience the success that comes when a marketing campaign “goes viral”. Think of the Old Spice guy video (24 million views in 36 … Continue reading
Marketing Where Technology Intersects Life 