About debmcalister
I'm a Dallas-based marketing consultant and writer, who specializes in helping start-up technology companies grow. I write (books, articles, and blogs) about marketing, technology, and social media. This blog is about all of those -- and the funny ways in which they interesect with everyday life. It's also the place where I publish general articles on topics that interest me -- including commentary about the acting and film communities, since I have both a son and grandson who are performers.
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Way back in 1986, when digital communications was in its infancy, Congress passed the Electronic Communications Privacy Act (ECPA). Originally conceived as an amendment to the 1968 wiretap law, ECPA’s sponsors intended to cover new technologies like email and online networks. … Continue reading →
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Tagged Deb McAlister, ECPA, electronic communications privacy rights, FERPA, Google, Google class action, HIPAA, Judge James Ware, privacy rights, right to privacy, U.S. District Court Northern District of California, Wi-Spy, WiFi, wiretap
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IN CONGRESS, JULY 4, 1776 The unanimous Declaration of the thirteen united States of America When in the Course of human events it becomes necessary for one people to dissolve the political bands which have connected them with another and … Continue reading →
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Recently, I’ve been revising a chapter in the 21st Century Marketing book that David Coursey and I are writing. Of all of the chapters in the book, it’s the one that’s had the most revisions and changes. That’s because it’s about … Continue reading →
Like most Americans, I try to keep a clear dividing line between my professional and personal lives. It isn’t always easy, though, in an era where social media started as a consumer playground and evolved into a tool that any … Continue reading →
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It seems that lately, everybody has been talking about Klout scores, and targeting social media influencers (individuals with large networks) to build awareness for brands. Finding and persuading those with high Klout scores and identifying the influencers has become the … Continue reading →
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Tagged Craig Nielsen, Deb McAlister, Ernest Dichter, Facebook, Flotsam and Jetsam, Harvard Business Review, influence, Klout, Krystal McAlister, online reviews, social media marketing, Twitter, word of mouse, word of mouth
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I was thrilled to have this blog featured on the Technogranny show this morning. We talked about: Things you can’t say online (First Amendment limits) Keeping your job while having your say (Employee rights) Copyright issues for social media users … Continue reading →
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Tagged blogger rights, copyright infringement, copyright protection, copyright troll, Deb McAlister, DMCA, Facebook, slander, SLAPP, SLAPP suit, Slimed Online, social media, sued for online review, tortious interference, Twitter, Yelp
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