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Today’s webcast was a success, and I learned a lot from Socialware’s Christie Campbell and LIMRA’s Stephen Selby — as usual. Here’s a summary of what we covered: How the 5W’s of social media evolved & why they’re different than what you … Continue reading
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Usually, on this blog, I try to write about things I’m good at, or subjects I know well — or I quote people who know more than I do. This is a case where I really do know how to … Continue reading
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The first day of high school journalism class, the teacher asked if anyone in the class could name the 5W’s. No one could. “Well, learn them now — and never forget them. They’re the cornerstone of everything useful you’ll do … Continue reading
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A judge in Washington D.C. this week derailed a lawsuit by copyright troll the U.S. Copyright Group against 23,232 people who allegedly downloaded the Sylvester Stallone film The Expendables. And, according to Time Magazine, he did it by asking one … Continue reading
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There’s a lot of talk recently about Peerindex, Klout Scores, and weighting customer service policies to consider the social media reach and influence of your customers. Me, I’m more interested in the marketing and legal conundrums that Twitter poses. For instance, in … Continue reading
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On March 21, 2006, @Jack (Jack Dorsey, one of the programmers at Odeon who created Twitter) sent the first tweet: “just setting up my twttr.” Tweet #38 was prophetic: Dom Sagolla (@Dom) typed: “Oh, this is going to be addictive.” Five years … Continue reading
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A number of industry trade associations have issued warnings to their members since major U.S. ISP’s entered into an agreement with copyright holders earlier this month on the so-called “six strikes” rule. The National Federation of Independent Businesses became the latest, publishing … Continue reading
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Usually, this blog covers marketing, and technology, but today, I want to talk about life. Specifically, life with my Tibetan Terriers. I’ll start with a photo of the newest family member, Shane’s Lord Raglan, an AKC-registered pup who just passed … Continue reading
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For years, I never worried about my reputation. After all, my mother told me that my reputation was safe as long as I didn’t do anything to be embarrassed about. Mom was wrong. Today, everyone has a personal brand to protect. I’ve been … Continue reading
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A 70-year-old grandmother from San Francisco is fighting charges filed by a Chicago law firm representing the entertainment industry that she used BitTorrent to illegally download pornography. Named as one of 43 Jane or John Doe defendants in the latest … Continue reading
Marketing Where Technology Intersects Life 