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Are you as tired as I am of hearing that social media is a great, free way to promote a business? It’s great, but social media isn’t free. For a social media marketing campaign you need people, time, and technology … Continue reading
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Remember when there was a clear difference between “official” corporate communications and casual conversation between employees and vendors or customers? Before long, that dividing line may be nothing more than a memory. More and more often, courts are ruling that … Continue reading
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There’s no doubt that the idea of a parent threatening a social media savvy teen with an embarrassing YouTube video is funny. But did you know that you could be liable for posting embarrassing photos of your friends or family members … Continue reading
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One challenge that every marketer faces is crafting a message that gets customers to stop what they’re doing and pay attention to the message long enough to see whether or not there’s a real match between their needs and what … Continue reading
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I was talking to a young marketing maven the other day. She’s a very smart young woman, with a wide-ranging set of skills, and she does great work for the advertising & PR firm where she is a rising star. … Continue reading
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Is there anyone reading this who hasn’t used Yelp? For most of us, it’s an easy to use site that gives us some idea of how other people feel about a local restaurant, insurance agent, or small business we’re considering … Continue reading
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Blogger Jeff Bullas recently posted his list of 30 things you shouldn’t share on social media. Some of his suggestions were humorous, and some were serious. I’ve been going through the process of reviewing resumes and interviewing college students applying … Continue reading
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For the last couple of weeks, I’ve been working on a presentation for the LIMRA Social Media Conference for Financial Services. Some of the concepts in that presentation are old hat to me — for instance, the fact that consumers who … Continue reading
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One of my new favorite websites, Myce.com is full of news about the ongoing battle over how copyright law can or should be enforced online. Myce is an “online community” started in the EU which allows anyone to share news, links, reviews, … Continue reading
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Today’s webcast was a success, and I learned a lot from Socialware’s Christie Campbell and LIMRA’s Stephen Selby — as usual. Here’s a summary of what we covered: How the 5W’s of social media evolved & why they’re different than what you … Continue reading
Marketing Where Technology Intersects Life 