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For the last couple of weeks, I’ve been working on a presentation for the LIMRA Social Media Conference for Financial Services. Some of the concepts in that presentation are old hat to me — for instance, the fact that consumers who … Continue reading
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Last year, I was surprised to get a proxy notice when Motorola spun off Motorola Mobility from Motorola Solutions. That’s because when it spun off Motorola Mobility, Motorola effectively put a number of key patents into the new company. As a … Continue reading
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At a local networking event a few weeks ago, I overheard a somewhat heated discussion on the subject of using free content to build a business that makes part or all of its income from consulting or professional services. One … Continue reading
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One of my new favorite websites, Myce.com is full of news about the ongoing battle over how copyright law can or should be enforced online. Myce is an “online community” started in the EU which allows anyone to share news, links, reviews, … Continue reading
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I’m the marketing director at Distribion, Inc., a leading provider of marketing automation solutions for large, complex marketing organizations that use multi-channel marketing to reach their audience — nearly always with help from a distributed sales force of internal and external local … Continue reading
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Today’s webcast was a success, and I learned a lot from Socialware’s Christie Campbell and LIMRA’s Stephen Selby — as usual. Here’s a summary of what we covered: How the 5W’s of social media evolved & why they’re different than what you … Continue reading
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Usually, on this blog, I try to write about things I’m good at, or subjects I know well — or I quote people who know more than I do. This is a case where I really do know how to … Continue reading
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The first day of high school journalism class, the teacher asked if anyone in the class could name the 5W’s. No one could. “Well, learn them now — and never forget them. They’re the cornerstone of everything useful you’ll do … Continue reading
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A judge in Washington D.C. this week derailed a lawsuit by copyright troll the U.S. Copyright Group against 23,232 people who allegedly downloaded the Sylvester Stallone film The Expendables. And, according to Time Magazine, he did it by asking one … Continue reading
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There’s a lot of talk recently about Peerindex, Klout Scores, and weighting customer service policies to consider the social media reach and influence of your customers. Me, I’m more interested in the marketing and legal conundrums that Twitter poses. For instance, in … Continue reading
Marketing Where Technology Intersects Life 