Tag Archives: Facebook

Social Marketing or Marketing on Social Networks?

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Does your company practice social media marketing, or do you use social networks for marketing? There is a difference. The first – social media marketing – requires a strategy specific to social channels, and content tailored to those platforms. The … Continue reading

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On Demand Webcast and Presentation Download

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Today’s webcast was a success, and I learned a lot from Socialware’s Christie Campbell and LIMRA’s Stephen Selby — as usual.  Here’s a summary of what we covered: How the 5W’s of social media evolved & why they’re different than what you … Continue reading

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Drawing the Line Online: Personal vs. Professional Speech

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I’m thrilled to be working with three of the industry’s top experts on social and digital media as we put together the content for a great webinar on Thursday, July 14.  It’s free, and if you work in a regulated … Continue reading

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Social Email: A New Role for an Old Favorite

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One of the fallacies of the high technology industry is that innovation is a linear progression, in which new technologies completely replace old ones.  That isn’t always the case. A number of smart companies are hosting cloud applications and virtual desktops on … Continue reading

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Secrets of Social Media Revealed — in 1966

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It seems that lately, everybody has been talking about Klout scores, and targeting social media influencers (individuals with large networks) to build awareness for brands. Finding and persuading those with high Klout scores and identifying the influencers has become the … Continue reading

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“Facebook Juror” Faces Jail — Defendent Goes Free

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A couple of months ago, I  wrote that jury duty has a new list of potential pitfalls for social media users.   Seems I overlooked one potential pitfall in that post.  This week, a juror in the U.K. was found guilty of … Continue reading

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Technogranny: Copyright and Social Media Rules


I was thrilled to have this blog featured on the Technogranny show this morning.  We talked about: Things you can’t say online (First Amendment limits) Keeping your job while having your say (Employee rights) Copyright issues for social media users … Continue reading

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Drawing the Line Between Personal and Professional Social Media

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Over the past week, thousands of new readers have visited this blog in response to an article on regulation and compliance in social media.  So  I’m happy to announce that’ I’ll be helping to put together a free webinar on July 14 that will … Continue reading

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Facebook and Twitter are NOT Your Friends

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One of the lessons that seems hardest for people to learn about social media sites is that Facebook, Twitter, LinkedIn and other social media sites — from dating sites like Match.com to online communities for people with specific diseases like RA.com — aren’t … Continue reading

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How to complain the 2011 way

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  It’s Friday the 13th, so I thought a little humor might be in order — hope everyone has a great day! Join me for a free webinar on May 19: Marketing & Compliance in a Regulated Environment.    Answer … Continue reading

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